Daring physical performance and a discography packed with instantly recognizable party songs – what more can you ask from a pop gig?
There are only a small handful of artists who could sell out Wembley Stadium 20 years into their career. This weekend, Pink did it two nights in a row.
To put the star and her myriad achievements into perspective, it’s over 10 years since I last saw her in concert – the Funhouse Tour in Manchester – and I can’t remember any of it.
Well, save for one thing: being absolutely blown away by her aerial acrobatic skills.
Over the ensuing decade, my respect for her never wavered… Even if I’ve struggled to connect with the music like I did Missundaztood’s singles in 2001-02.
I must also admit, I tired of the circus skills schtick. Especially after she scaled the side of building for her 2017 AMAs performance of Beautiful Trauma. What could top that?
Well, consider my hat well and truly eaten. Seeing such spectacle in person, and making a concerted effort to remember it this time, was breathtaking.
Watching the 39-year-old be catapulted around Wembley Stadium during the climactic So What – her reliably powerful voice on point throughout, even while spinning mid-air – was possibly the most impressive thing I’ve ever seen at a concert. I can’t imagine any of her peers having the bottle to do it.
Her entrance was equally dramatic: lowered to the stage hanging from a chandelier for compulsory show opener and all-round mission statement Get This Party Started.
The energy didn’t let up throughout, largely thanks to an extensive discography packed with instantly recognisable party songs. Many, of course, are arena-ready anthems, from Raise Your Glass to Blow Me (One Last Kiss).
In fact, my only criticism of the whole gig is the omission of certain tracks. For example, those of us who have been with her since her debut Can’t Take Me Home will know that album contained some strong songs. (Only one, There You Go, made it onto her 2010 greatest hits package).
It would be good to see them get an airing next time, but you do imagine an exhaustive two-hour spectacle stretching into three-hour territory. And while last night’s Cyndi Lauper Time after Time cover was totally superfluous, Pink still found time to revisit many past hits. (Which was more than can be said for February’s Brits medley…)
Indeed, the Beautiful Trauma World Tour show is packed with thrilling moments. There was a standout dance number for the searching Try, with Pink’s partner moving with equal precision and conviction and, evermore elaborate group choreography for What About Us.
Another touching moment was a spoken word interlude in which the 39-year-old discusses feminism and her relationship with her daughter. (‘Do you see me growing my hair? ‘No mama’ ‘Do you see my changing my body?’ ‘No mama’).
Best of all, it was simply a privilege to hear an artist belt out songs that hold so much meaning for me, and transport me back to different stages of my life, from the unparallelled Just Like A Pill and barnstorming 2017 album track I Am Here. An utterly brilliant night.
Citigroup Inc. and the Association of National Advertisers are expanding the industry’s “#SeeHer” effort, which aims to improve the representation of women in marketing and media, with a new project boosting women in the music business.
“Women are quite honestly just missing from the music industry,” said Jennifer Breithaupt, chief marketing officer of Citi’s Global Consumer Bank.
Less than 22% of the artists behind hundreds of popular songs from 2012 through 2018 were female, according to a new study from the University of Southern California’s Annenberg School for Communication and Journalism. Just over 12% of songwriters were female, and only 2% of producers were female.
Citi hopes using female artists, especially up-and-coming performers, more often in its own commercials and events will help increase demand and support for female artists, Ms. Breithaupt said. Her goal when the brand asks agencies for music ideas is to solicit “50% female, 50% male and in a lot of cases, 50% female songwriters.”
The company also started a mentorship program, including $5,000 awards made to aspiring singer-songwriters.
For Citi, the effort could polish its brand at a time when doing good is considered basic marketing. The company also is publicizing the program on NBC’s “Today” show on Friday as part of its sponsorship of the show’s concert series.
It might also help with the effectiveness of its ads. Citi’s advertising in the last five years featured male musical artists more often than women, Ms. Breithaupt said. It became drawn to the issue partly after noticing that some of its advertisements performed better in focus-group testing when they included female vocal tracks instead of male vocals, according to Ms. Breithaupt. “It happened more than a handful of times where the only thing that changed was the song,” she said.
The Association of National Advertisers will seek more participants for the initiative, dubbed “#SeeHerHearHer,” from the ranks of marketers but also ad agencies and music labels, said Christine Manna, president and chief operating officer at the ANA. “They’re an integral part of this,” she said.
But advertisers’ budgets will be key. “Marketers are influencing the conversation by their choice of who they choose to use in their advertising and promotion,” Ms. Manna said.
The original #SeeHer has helped participating marketers achieve better results in goals such as purchase intent, Ms. Manna added.
The Right Time
Female artists’ presence in advertising recently has improved and is better than in the music industry as a whole, said a senior record-label executive who connects music acts with brands. That is partly because of changing musical tastes and partly a result of media fragmentation, she said, speaking on condition of anonymity to discuss industry partners.
Ads two to three years ago often used electronic-music soundtracks, according to the executive. “That was mostly about male creators,” she said. “Before that, when it was more about rock, that was mostly male creators. Now it’s more diffuse.”
Fragmenting consumer audiences and proliferating demand for digital ads also opened up new avenues for artists, she said. “There are so many genres that see the light of day because of streaming.”
It would help, however, if the agency industry employed more women as creative directors and music supervisors, she added. “If you had more diverse folks in those positions, you might have different outcomes,” she said.
David Lapinsky, vice president and music producer at Townhouse, a production agency within WPP PLC, agreed that other elements of ads, such as the narrative and casting, have a big impact on the music they end up using. But he said he’s found equal opportunities for female artists, songwriters and composers in advertising, “or at least a willingness for it to be.”
“With more clear social awareness, with more female empowerment, it really creates more opportunities for us to showcase female talent,” he said.
P!nk released a video for her next single “Can We Pretend” check it out below.
Story Co-created by Nick Florez & RJ Durell for Goldenboyz and JonJon Directed & Drawn By JonJon https://www.jonjonanimation.com/
It was all happening at Hampden over the weekend as Pink wowed her thousands of Glasgow fans.
We’ve seen videos of Pink flying around the national stadium with her acrobatic stunts, a couple get engaged in the middle of her show, while the ‘So What’ star was also spotted milling about a Glasgow park in the build-up to her big perfomance.
There’s little doubt, Glasgow loves Pink.
And yet there’s still more to be told.A Glasgow Live reader has been in touch to share his tale of how he was re-united with the global superstar this weekend – 15 years after she strapped him to a chair.In 2004, Bobby Hunter was called up onto the SECC stage by Pink – after queuing for five hours to get to the front – and was the centre of attention for the Glasgow crowd as the singer danced around him – and whipped him – while she was in the city for her Try This tour.
Bobby said: “She sang a full song to me, dancing all over me. Her and her dancers were whipping me whilst tied up.”
Thankfully, Pink’s backing dancers took a polaroid photo of the moment, something the ‘die hard fan’ has cherished ever since.
And at this weekend’s show, Bobby took the opportunity to remind his idol all about it.The Glasgow gig-goer had the photo blown up on to a piece of fabric, with the goal of getting it onto the stage and into the hands of the multi-platinum-selling star … after queuing for four hours outside the national stadium – he pulled it off.And the incredible moment was captured in video and photo, with a clearly stunned, yet delighted Pink breaking song to tell the crowd: “I once strapped you to a chair”, as seen in the video above
Bobby further shared his excitement and said: “I threw it up to her, she looked at it and stopped singing for a minute and spoke. It was amazing.
“I actually couldn’t believe that I managed to get it to her. I also got a hug, but there’s no films of that – I still cant believe she even got it and stopped singing.”
And although Bobby managed to avoid getting strapped down and whipped this time round, he admitted he was overwhelmed to be able to see Pink perform live again, calling her ‘an inspiration’.
He told us: “She was loving it! It must be amazing being able to be as talented and inspirational as her.
“Like many around the world, we have all been through hard times in life and her music has helped me through some of the bad times! I just adore her.”
Another incredible story from Hampden this weekend, and we’re sure Bobby will back at the very next time Pink comes to town.
P!nk just released an emotional new music video for “90 Days,” a song from her latest album Hurts 2B Human. Singer/songwriter Wrabel, who is featured on the track, is absent from the video, which stars P!nk opposite her husband Carey Hart.
The video begins with a clip of P!nk on Ellen, where she discusses her two children, Willow and Jameson. Quickly, it cuts between shots of P!nk and Hart together in a bright, sunny home and the singer, alone in a bathtub, her eyeliner smeared.
One of P!nk’s dancers, Remi Bakkar, directed the video, which was shot while they were on tour in Portland, Ore., and Detroit. “It’s shot just for fun, just because we wanted to, and I hope you love it,” P!nk said in an Instagram video. The singer also mentioned that “90 Days” is one of her favorite songs on Hurts 2B Human, which debuted at No. 1 on the Billboard 200 chart last month.
After one of her most acclaimed live performances to date, P!nk enjoyed some well-deserved downtime in Dublin.
The 39-year-old singer took to the stage at the RDS on Tuesday night in a sold-out concert, electrifying fans with a roster of her greatest hits and new material. The gig, which sold out in a matter of minutes, was one of the most after of the year and also marked the beginning of her Beautiful Trauma tour.She and husband of 13 years Carey Hart made the most of their time in Dublin, enjoying a quick pint of Guinness at The Temple Bar pub on Wednesday, before flying out to Cardiff where she will resume her touring tonight.”So today we had the pleasure of having the lovely Mr & Mrs @pink stop by the pub to quench their thirst after Pink’s rocking show in Dublin last night on her #beautifultraumatour,” a caption on The Temple Bar pub Instagram account read.
“Ciere was super excited to meet them as you can see and said it was a pleasure to look after them. Thank you @pink for stopping by and being so lovely to all our staff. We look forward to seeing you again.”
P!nk, whose real name is Alicia Moore, is believed to have stayed in the InterContinental Hotel for two nights, so chosen for the hotel’s discreet entrance for visiting A-listers and dignitaries.
She joins a long list of well-known celebrities who have spent on Irish shores in recent weeks, including Jon Bon Jovi, Elton John, director Danny Boyle and Metallica.